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An all-inclusive guide to SaaS churn

SaaS churn is a dreaded term for every business.
Find a way around this hurdle and optimize your
strategies to retain your existing customers.

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Powering 4,000+ sales teams across 70 countries
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What’s inside this Whitepaper?

We have researched and compiled some of the techniques that will come in handy for business owners across the globe while tackling the SaaS churn issue.

This Whitepaper majorly includes:
  • Differences between good and bad churn
  • Optimization of various churn stages
  • Different calculation of SaaS churn
  • Reducing customer churn

    Optimize the three crucial SaaS churn stages





    Download the whitepaper for strategies to
    reduce SaaS churn rate

    Get Your Free Whitepaper Now

    Or simply want to see if Salesmate will fit your needs? Book a Demo

    What is SaaS churn rate?

    Churn rate is the percentage at which your existing customers cancel their subscription or opt-out from the purchase cycle.

    To grow consistently, it’s crucial to reduce the churn rate. Here’s how you can calculate churn rate – Divide the customers churned by total customers acquired during that time interval.

    For example – 20 customers opted out of your subscription, and during that time you acquired 200 customers.

    20 ÷ 200 = 0.1

    Now, Multiply 0.1 with 100 = 10% churn rate.

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