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CRM for startups

No startup ever made big without the right tools. As a growing startup, you do rely on free CRMs and spreadsheets to save dollars. We feel you. But have you explored the finest startup CRM software made for future Unicorns yet?

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Importance of a startup crm software

Why do startup companies need a strong CRM?

Every startup wants to make it big! You need a constant among the everyday struggles of business survival,
market shifts, and hiring loops. CRM is the constant that effectively measures sales trends, team performance,
customer interactions, and most importantly, saves crucial data for your business.

Data is Gold

Data is Gold

As a growing startup, you understand the real value of customer data. A startup CRM helps you maintain all customer and subscriber data under a single platform. You don’t have to struggle with hundreds of spreadsheets. Everything is in CRM; just make a search.

Ramp up sales team productivity

Ramp up sales team productivity

Sales is one of the most crucial processes for a startup. Right now, you don’t have a clear answer at any stage of the pipeline. Once you simplify this process using CRM, you choose the right deals and close more sales. Using pipeline management, an efficient startup CRM helps you build your ideal sales process.

Effortless communication

Effortless communication

The sales team needs to stay in touch with past and new customers for relationship management. They need to connect with prospects and customers using calls, emails, texts, and video calls. How hard it would be to use a different tool for every communication need. A CRM for startups solves the exact problem for you!

Leverage automation

Leverage automation

Your sales and marketing teams can not afford to do all the tasks by themselves. Your team needs advanced automation to send emails, meeting invites, follow-ups, data entry, and a lot more. CRM software for startups solves this problem for you using advanced automation.

More power in decision making

More power in decision making

Are you still creating monthly or quarterly sales reports in spreadsheets? Then you already know the struggle. You must first collect the data from various sheets, compile it in a sensible way, and create charts manually. Not anymore! A startup CRM does that automatically for you.

Align sales, marketing, and CX together!

Align sales, marketing, and CX!

It’s essential that you bring sales, marketing, and CX teams to the same mind space. Many startups face this problem, and the reason is quite simple – they need a single data source. That’s how everyone will understand your true position in the market.

Bring sales, marketing, and CX to the same table.

Test-drive Salesmate for 15 days and see how it can help all
three teams under one platform!

Startups usually think they can survive without
a CRM. They might do. But they can never take their startups to the next level.

Startups also believe that a CRM is a costly decision. That’s also not true.

Salesmate starts at just $12/user/month.

If you face any of these issues, there are higher chances your startup
needs a CRM!

  • Your sales team often loses essential opportunities.
  • You can’t identify the right opportunities to focus on.
  • You have no idea where exactly your sales team spends most of their time.
  • You realize there’s something wrong with the sales process but don’t know exactly.
  • It takes a lot of time to find the exact monthly or quarterly sales performance.
  • You frequently lose incredibly useful data.

Values you need to look for in a startup CRM

How to find the right CRM for a startup?

Your startup business needs a CRM system that is accessible and scalable. An ideal startup CRM does all the repetitive
tasks for you while you focus on selling. Here are some key factors you need to consider while looking for the right CRM for
your growing startup.

Ease of use

Ease of use

Your sales reps don’t have time to deal with a complicated system. Your startup CRM must be intuitive, fast, and easy to use daily. Look for CRM that your team can figure out without any assistance.

Smart automations

Smart automations

Eliminating the repetitive tasks will free your team to perform more critical tasks – engaging and selling with customers. Hence, automation must be the most crucial factor when you’re selecting a CRM system for your startup. Implement automation at every step and witness exponential growth!

Useful integrations

Useful integrations

Don’t let your team members spend their crucial time digging through multiple apps. Get a startup CRM tool that integrates with all your preferred applications. Excel team performance with the power of integrations and improve team productivity.

Scalable & secure

Scalable & secure

What happens when your startup business starts growing? With an increasing number of contacts, leads, and requirements, you need a CRM with scalability to accommodate this growth. Opt for a startup CRM that provides sufficient upgrades & can be customized based on your requirements.

Personalized support

Personalized support

Implementing a CRM does require some additional support in the initial phase. Select a CRM that offers onboarding support, personalized sessions, and helpful resources. Ensure that you get support when needed and find out whether any additional costs are associated.

Value for money

Value for money

While most CRMs are “affordable”, you want to look for the right one that can consistently deliver value at a reasonable cost. Watch out for extras, add-ons, and additional costs as well. Choose the startup CRM that fits your requirements, is reasonably priced, and provides scope for growth.

A true value for money startup CRM at just $12.

Salesmate CRM starts at a price every startup can afford.
Want to try Salesmate? It’s free for 15 days!

The short answer is no.

Find out why free startup CRMs not only
hamper your productivity, but are dangerous
for the overall growth of your startup.

Find out the top reasons why intelligent startups choose NOT to use a
free CRM.

  • We like free software but hate to migrate our data. Free CRMs lets you in with limited features. Once you start growing and feel the need for more, you HAVE to choose their expensive plans.
  • Everything in free CRM is limited. You can create limited contacts, deals, activities, reports, etc.
  • Free CRMs have little to no automation capabilities. Automation is one of the vital reasons why startups invest in a startup CRM.
  • Lack of customization capabilities.
  • Lack of intelligent reporting and dashboards.

Startup CRM comparison

Comparing the best CRM for startups in 2022

Want to pick the best startup CRM for your business? Select from the list of top-rated startup CRM tools based
on different criteria such as features, cost, and customer ratings.

Featuressalesmatecopper insightly hubspot
Contact Management Unlimited, in all plans Unlimited Unlimited Limited marketing contacts
Deal Management Unlimited, in all plans Unlimited at $59.90/U/M Unlimited Unlimited
Multiple Sales Pipelines Unlimited, in all plans Unlimited Starts at $75/U/M Only 2 pipelines at $45/M
Email Full Sync true for all plans Starts at $19.90/U/M Via Integrations Via Integrations
Email Tracking Unlimited, in all plans Starts at $19.90/U/M Unlimited, in all plans Unlimited, in all plans
Bulk Emails true for all plans Starts at $19.90/U/M true for all plans true for all plans
Built-in Calling true for all plans Starts at $39.90/U/M Via Add-on (Pay Extra) 500 minutes/account
Power Dialer Starts at $40/U/M Via Integrations (Pay Extra) Via Add-on (Pay Extra) Only in Sales & Service Hub
Built-in Text Messeging true for all plans Not Available Not Available in Sales Cloud Via Integration
Workflow Automation true for all plans Starts at $19.90/U/M Starts at $150/U/M Starts at $1,600/M
Mobile Apps true true truetrue
G2 Ratings star 4.6 star 4.6 star 4.5 star 4.4
Price Starts at $12/user/monthStarts at $9.90/user/monthStarts at $25/user/monthStarts at $45/month

Disclaimer: All the information, prices, and data are verified as of June 2022. All logos and company names are trademarks™ or registered® trademarks of their
respective holders. Usage is done purely for the comparison purpose only. To report any incorrect or outdated information, please get in touch with us.

CRM designed for your success!

Salesmate is trusted by 5000+ teams globally. Want to take a tour? Salesmate is free for 15 days. No credit card required.

Salesmate features & values

Why Salesmate is the best CRM system
for your startup?

Take a quick look at why Salesmate is perfect for any growing startup.

Lead Capturing

Capture quality leads efficiently using Salesmate’s lead generation tool and collect customer data right inside your CRM. Web Forms let you create and customize beautiful forms and plug them into your website. Live Chat & Chatbots let you capture leads with conversation-first approach.

Capture high-value leads automatically
Visualize every ongoing deal and define priorities for the day

pipeline & deal management

Simplify your entire sales process with pipeline & deal management. Get a bird’s eye view of your entire pipeline and find hot leads to connect without a miss!

  • Multiple Sales Pipelines
  • Deal Management
  • Customizable Pipelines
  • Lead Scoring
  • Contact Management
  • Profile Enrichment
Managing deals is a BIG deal.

Try out Salesmate Deal Management capabilities for Free and explore the customization possibilities.

Lead Nurturing

Communicate with prospects without boundaries. Salesmate has every communication channel you need to effectively talk to your prospects and bring more business. Reach out to 80+ countries with our built-in tools.

  • Built-in Calling
  • Built-in Text Messaging
  • Email 2-way Sync
  • Shared Team Inbox
  • Email Builder
  • Pre-made Templates
Connect, communicate, close.
Do what really matters. Automate the rest.

Sales & marketing automation

Put everyday mundane tasks on auto-pilot and spend your essential hours on selling. Invest in customer relationships, and leave the rest to Salesmate’s advanced automation capabilities.

Salesmate has easily trimmed 10 or more administrative hours out of my workweek and freed up my schedule to do the things I really need
Chitti B
Bruce D. Verified Verified Customer

Reports & dashboards

You don’t have to manually create reports in spreadsheets. Salesmate creates beautiful reports and dashboards that’ll help you make better decisions. You can also personalize reports and dashboards the way you like!

  • Custom Reports
  • Custom Dashbaords
  • Pre-made Templates
  • Campaign Metrics
Insights that will transform your starup
An award-winning software that is top-rated by customers

Hundreds of awards and thousands of customer ratings across all industry outlets.

CRM Software
CRM Software
CRM Software
Best Support
Best Support
CRM for Startups
CRM for Startups
CRM Software
CRM Software
CRM Software
  • 15-day free trial
  • Cancel anytime
  • No credit card required


Save massive money with Salesmate!

You don’t have to spend thousands of bucks annually for a solid CRM. Choose from our simple plans.


Build & organize your sales function


per user/month

$144, billed annually

Or $15 per user if billed monthly

Automate sales and close more deals


per user/month

$288, billed annually

Or $30 per user if billed monthly
Most Popular

Become a revenue machine


per user/month

$480, billed annually

Or $50 per user if billed monthly

Perfect fit for enterprise sales teams


Connect with our sales team for enterprise pricing.

Frequently Asked Questions

Got questions? Find answers!

Should a seed startup use a CRM?

Yes. Seed startups are at a stage of the formation of their businesses. This is the stage where they should give high priority to managing their data in a clean and concise manner.

What are the key features of a startup CRM?

Some key features to look for in a startup CRM system include tracking customer interactions, managing sales opportunities, and automating marketing tasks.

Some other features that startups shouldn’t miss while finding the best CRM for startups:

1. Sales pipeline: Startups should be looking for a CRM with a customizable and easy-to-use sales pipeline. The sales pipeline should be able to track every opportunity from beginning to end.

2. Lead nurturing: A good CRM system will have lead nurturing capabilities that allow startups to automatically send out emails and other content to prospects who haven’t yet converted into customers.

3. Integrations: Startups tend to use multiple tools, and it’s hard for them to manage data between all the apps. A startup CRM should be able to integrate with other software that startups are using, such as accounting, email marketing, project management systems, etc.

4. Sales automation: Automation features in a CRM can help startups save time by automating mundane tasks, such as sending out follow-up emails, manual data entry of activities, assignment of leads, or scheduling appointments.

5. Analytics and reporting: A good startup CRM will offer reporting and analytics features that give startups insights into their sales and marketing activities. These insights will help startups make better decisions about where to allocate their resources and also help them identify the top performers within the team.

6. Marketing automation: A CRM system for startups should have marketing automation capabilities that allow startups to automate email marketing, SMS marketing, and other marketing processes.

Why use a CRM for your startup?

Every startup needs to implement a CRM platform that allows them to scale their business process.

It helps with contact management and ensures that customer data is always available when required.

Instead of relying on contact management and project management tools and spreadsheets, adopt a CRM (customer relationship management software) to manage customer data and everything else from a single place.

You can use CRM software for contact management, clearly view your sales pipeline, get better lead management, and automate your business processes with CRM for startups.

1. Lead generation

Regarding lead capturing, CRM software can be a powerful tool.

By automating the process, you can ensure that your leads are captured promptly and accurately.

CRM software for B2B startups can help you track and manage your leads effectively, allowing you to nurture them through the sales process and eventually turn them into customers.

If you’re not using CRM software to capture your leads for your B2B or B2C business, you’re missing out on opportunities to grow your business.

CRM software can help you automate the lead capturing process, allowing you to focus on other aspects of your business.

2. Lead management

Once you’ve captured your leads, lead management is a crucial aspect of every business, and nurturing them through the sales process is important.

B2B startup CRM tool can help you track and manage your leads effectively, allowing you to nurture them until they’re ready to buy.

Additionally, a CRM can help you keep track of your sales pipeline and ensure that each lead gets the attention it deserves.

If you’re not using CRM for startups to nurture your leads, you’re likely missing out on opportunities to convert them into customers.

CRM for startups can help you track and manage your leads effectively, which will allow your sales reps to focus on other important aspects of your business.

3. Lead closing

You can ensure that each lead gets the attention it deserves by tracking and managing your leads effectively.

The best startup CRM can help you keep track of your sales pipeline and ensure that each lead is being followed up on time.

Meanwhile, it comes with useful communication tools like emails, calls, texts, and conferencing, so you can manage every conversation and find the history.

What are the benefits of using a CRM for your startup?

There are many benefits of using a startup CRM.

The foremost advantage of sales automation lies in its ability to organize your contacts, maintain a record of clients and potential customers, and effectively manage incoming leads.

A CRM for startups can help you manage your sales pipeline and track your progress toward meeting your sales goals. Your sales reps should love using CRM software.

Additionally, CRM software for startups can help you automate marketing and sales processes, saving you time and money.

Using a sales CRM for startups can help you improve efficiency and effectiveness.

Some of the other benefits of using a CRM for your startup include:

  • It helps in understanding your customer needs better
  • Build strong relationships with your customers
  • Supports you in identifying new sales opportunities
  • Increases customer retention
  • Improves your customer service
  • Reduce marketing and advertising costs
  • Increase overall sales of your startup
  • Shorten your sales cycle
  • Engage better with sales automation
  • Helps you manage customer relationships
  • Streamline your complex business processes
  • Automate your task management
How to choose the right CRM for startup?

For a startup, the top priority should be to concentrate on understanding and serving the needs of its prospects and leads.

That’s why choosing the right sales CRM for startups is essential. Here are some points to consider when choosing the best CRM for startups:

1. Ease of use:

The last thing you want is a CRM that’s difficult to use. Choose a CRM software that’s easy to set up and use so that you can focus on your business and not spend time learning how to use the CRM.

2. Flexibility:

Startups are constantly changing and growing, so you need a CRM (customer relationship management software) that can grow with you. Search for a flexible system that can easily adapt to your evolving business requirements.

3. Affordability:

CRMs can be expensive, so finding one that fits your budget is important. Fortunately, there are many affordable CRMs on the market.

4. Scalability:

As your business grows, you’ll need a CRM (customer relationship management) that can scale with you. Look for a sales CRM that’s easy to scale so that you can add more users and features as your business grows.

5. Customer support:

When you’re starting out, you’ll likely need some help using the CRM tools. Look for software that offers excellent customer support assistance when you need it.

How much does startup CRM cost?

Startup CRM costs depend on the brand and features. HubSpot costs $45/month. While some CRMs cost around $20/user/month. Salesmate starts at only $12/user/month. It is affordable for every startup and it’s scalable.

What's the importance of CRM for a tech startup?

Technology is constantly evolving. As a tech startup, you must be agile per market demands.

Obviously, these decisions are extremely hard to take, but data will always help you make hard choices.

A tech startup with a CRM full of customer data will help you identify the market dynamics and trends.

So for a tech startup, CRM is extremely important.

What's the best CRM for startups?

Salesmate is the best CRM for startups. It is user-friendly, yet powerful and comprehensive. Salesmate helps startups manage their customer relationships effectively and efficiently.

Some of the reasons why startups should choose Salesmate as their CRM include:

1. Salesmate is designed specifically for small businesses and startups.

2. Salesmate is affordable and offers a free trial.

3. Salesmate is easy to use and requires no training.

4. Salesmate is feature-rich and includes all the features startups need to effectively manage their customer relationships.

5. Salesmate integrates with popular apps and services, making it even easier for startups to manage their customer relationships.

If you’re a startup looking for a CRM solution, Salesmate is the best choice. It’s simple to use, yet powerful and comprehensive. It’s affordable and offers a free trial. And it integrates with popular apps and services. There’s no reason not to try Salesmate!